Course descriptions for Business

Students develop problem solving, critical thinking, and research skills using business-computing tools. Topics covered: research, analysis, and communication using campus software and hardware tools and the Internet. Uses software for searching Internet and library resources (ethical use of materials), image manipulation, file transfer, archiving and storage, word processing, spreadsheet analysis, and presentation development. Includes in-depth work with spreadsheets, employing simple algebraic equations and what-if analysis. (Offered every semester.)

Introduction to economics; analysis and theory of national income; money and banking; public finance and taxation; and international trade. Primary concentration on market-based systems and the United States economy. Students reflect upon how global and national monetary policy impacts business and society. (Offered every semester.)

This course applies economics as a social science to understand the structure and functioning of the U.S. economy. We examine the institutions that make up the economy and macroeconomic concepts for understanding the economy, from fluctuations of the business cycle through determinants of economic growth and decline. Through service learning in a local community, students examine issues of personal identities, social responsibility, and skills to develop equitable communities.

Theory of prices and markets; industrial organization; public policy; income distribution; and contemporary problems of labor and business, including issues of equity, diversity, and ethics from a stakeholder perspective. (Offered every semester.)

Theory of prices and markets; industrial organization; public policy; income distribution; and contemporary problems of labor and business. (Offered every semester.)

Accounting principles and concepts essential to an understanding of the role of accounting in the collection, interpretation, use, and reporting of business data. While attention is given to the uses of accounting data by investors, emphasis is on the needs of management and the limitations and usefulness of accounting data for purposes of planning and controlling business activities. Students reflect on the ethical and compliance requirements for financial reporting.(Offered every semester.)

Provides an overview of the basic mathematics skills and elementary statistical procedures used in business applications and applied research settings. Places special preparatory emphasis on the quantitative reasoning skills for entry to BUS 300 Major ProSeminar. Develops proficiency in the use of data in tables, graphs, and elementary descriptive statistical applications; linear correlation and regression models; probability theory and probability distributions; hypothesis testing and statistical inference; and computer techniques using software packages. (Course currently being redesigned.)

Explores the uses of accounting data. Covers budgeting and profit planning, cost-volume-product relationships, principles and purpose of accounting information systems, designing and using internal cost control systems, identifying and tracking product costs, cost standards and variance analysis, and management reporting and decision making. Develops an understanding of both the creation and impact of accounting information systems on business decisions, ethics and strategy. (Offered every semester.)

A survey of multiple legal subjects that examines the principles of law as they apply to everyday business, commercial and social situations including ethical-social responsibility. Legal topics include forms of business entities, including corporations, and legal issues pertaining to corporate governance, shareholders, board of directors and officers, mergers and acquisitions, issuance of securities and taxation. Other legal subjects include constitutional law, torts/Cybertorts, criminal law, agency/employment law, employment discrimination, contracts and E-commerce. (Offered every semester.)

Develops empathetic and critical thinking, listening, speaking, reading, and writing abilities through the introduction of business concepts in an integrated reading, writing and speaking course.

Language competencies are built through written assignments involving critical analysis, reasoning & research. Oral proficiency is developed through self-critique & instructor feedback. The course includes role-play, debate, case study analyses, & class discussions. Students are introduced to ethical frameworks with which to analyze multiple perspectives on current issues. The readings & case studies illustrate ethical dilemmas & require critical examination of societal implications.

Develops empathetic listening, speaking, reading, and writing abilities through the introduction of communication in a business and societal context. Rhetorical concepts help students to frame and integrate reading, writing, and speaking abilities to enhance their comprehension, interpretation, and expression. (Offered every semester.)

Builds upon the student abilities developed in BUS 221 or equivalent course with continued emphasis on writing and oral communication through assignments involving critical analysis, reasoning and research. Ethical philosophical frameworks are introduced, which students reflect upon and apply throughout the course in multiple assignments. Develops student ability to evaluate various types of evidence as well as identify common reasoning fallacies. (Offered every semester).

Learners develop the strong foundational spreadsheet skills needed for upper-division BUS courses. Skills include effective cell referencing; diverse function use (statistical, financial, lookup, logical); multi-level sorting; chart design; and case study development. (Offered every semester; sections may be offered as classroom-based, hybrid, or online courses.)

Students develop an Individualized Learning Plan that will guide their learning experiences at CSUMB and their continuing professional development. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)

Students explore their professional aspirations and ethical values. They develop respect for multiple perspectives through community reflections. Students finalize individual learning plans. They integrate business concepts with Service Learning components. This learning takes place in the context of community development in the Monterey County area with a minimum of 30 service hours. (May be offered as classroom-based, hybrid, or online.)

Students explore concepts of culture and cultural identity, differential power relationships among cultural groups, and ways to achieve greater equity and social justice. Students explore ethical dilemmas which occur when business and personal perspectives differ from that of community stakeholders. They do so in the context of community development in the Monterey region. As an integral aspect of learning, students work with a community nonprofit organization and reflect on that experience. (Offered every semester.)

Enables upper division students to acquire and demonstrate effective critical thinking and business writing skills. Students learn, hone, and demonstrate empathetic and articulate written communication skills, problem-recognition strategies, and analytical skills applicable to real world business issues and events, including ethically and socially responsible behavior. Introduces business case study analysis in content and skill-building activities. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)

Concepts of management including managerial roles, organizational and team dynamics, leadership and motivation, decision making, ethical and legal issues, and communication. Individually and in teams, students explore how organizations do or do not function effectively in international and multicultural contexts. Students also develop management plans as part of multi-course business planning process. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)

Market opportunity identification, market and competitive analysis, consumer behavior measurement and analysis, usage of marketing tools, strategic market planning and program development, organization and management of marketing and the distribution value chain, product management, ethical and legal aspects of marketing in conjunction with corporate social responsibility, and applications of Internet marketing are studied. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)

Emphasizes the entrepreneur/manager raising funds at minimal cost and risk, and the allocation of those funds to increase shareholders' wealth and company value. Encompasses financial statements, time value of money, bond/stock valuation, cost of capital, and related subjects. Reviews international aspects of financial management. Develops both the skills and ability to understand the impact of financial decisionmaking to business and its stakeholders. Stresses ethical financial reporting. (Offered every semester.)

Provides the foundation for designing information systems used in business for problem solving and decision making, using advanced tools in spreadsheet software such as nested IFs, macros and solver, list and database management, basic Visual Basic for Applications procedures; implementing a relatively complex spreadsheet information system for a business situation; designing basic functional websites using HTML programming; and understanding ethical issues involved. Students apply these concepts to real-world business problems individually and in teams. (Offered every semester.)

Concepts and techniques used in today's business operations. Emphasizes the continuous interrelationships between operations, marketing, and finance. Major topics covered include decision making, strategy in a global environment, product/service design, forecasting and budgeting, capacity planning and production, Juran and Deming quality concepts (including impacts on stakeholders), statistical process control (SPC), human resources, J I T, inventory control, and MRP. Students organize into teams to write and present a semester case study on a contemporary topic. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)

Focuses on the entrepreneurial process, opportunity recognition, entry strategies, market opportunities and marketing, creation of a successful business plan, financial projections, venture capital, debt and other forms of financing, external assistance for startups and small businesses, legal, tax, and ethical issues, intellectual property, franchising, and entrepreneurship economics. Internet and eCommerce examples are provided. (Offered every semester; sections may be offered as classroom-based, hybrid or online courses.)

Explores operational systems in service industries such as banking, hospitality, financial services, and telecommunications. This course is also applicable to nonprofit organizations. Examines the customer service delivery, internal processes, and operational principles that govern service-based industries and nonprofit organizations. May be taken in place of BUS 309 or BUS 312. (Offered as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Focuses on hospitality operations management in restaurants, hotels, as well as travel and tourism-related organizations. Emphasizes delivery of quality customer service. Students engage in observational data collection in restaurants and travel/tourism related businesses. Students choose a specific hospitality operation for an in-depth analysis. Replaces BUS 309 for the hospitality concentration. (Offered as interest warrants; may be offered as classroom-based, hybrid or online courses.)

Provides a structured work experience in a resort hotel (for the hotel/resort emphasis) or in any type of hospitality-related organization (for the hospitality emphasis) that includes a minimum of 400 work hours. Students may transfer in a maximum of 200 hours of previously verified work experience. Provides an opportunity to learn directly on the job, complete a critical analysis and evaluation of the work, and participate in a management-related project. (Offered as interest warrants.)

Firms are experiencing dramatic shifts in standard business practices caused by the emergence of a global electronic marketplace and investment in web commercialization. Explores models firms are applying in a socially responsible and ethical manner. Focuses on the marketing issues in commercialization of computer-mediated environments (CMEs) like the WWW and emerging electronic media. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Integrated Marketing Communications (IMC) is explored. Students develop coherent IMC plans using methods such as advertising (internet strategies), sales promotion, PR, event sponsorships, & brand/product placement. A technology perspective includes search engine optimization, web site development, and viral communication tactics (eg. social networks, user-generated content, Web 2.0 strategies). (Offered every semester; sections may be offered as classroom-based, hybrid, or online courses.)

Focuses on marketing as applied to service businesses. Topics include marketing a service vs. a manufactured product; marketing (planning, pricing, research, segmentation); customer loyalty; distribution channels; & advertising. Students identify a service industry, develop a marketing plan including situational & SWOT analyses, & action plans with success measures from a legal & ethical perspective. (Offered as interest warrants; sections may be offered as classroom-based, hybrid or online.)

Examines human resource management challenges confronting decision making in a rapidly challenging global environment. Focuses on motivation, cross-cultural communication, ethics, recruitment, selection, compensation, benefits, health and safety in the workplace, legal requirements and limitations, affirmative action, and career development. (Offered as interest warrants; sections may be offered as classroom-based, hybrid or online.)

Explores individual & organizational behavior within an institution's environment. Includes personality, group dynamics, organization change, conflict resolution, multiculturalism, ethics, leadership, & motivation. Applies skills in communication, decision making, problem solving, teamwork, handling ambiguity, taking initiative, and interpersonal sensitivity, such as cross-cultural differences. (Offered as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Focuses on: 1) theories & models of leadership & its business/cultural/ethical contexts by examining leader-follower interaction; 2) effective use of power, politics & influence, & what motivates followers; 3) process of mobilization & sustaining vision, mission, core values, & ethical practices; and 4) development of organizational culture and change through effective communication. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Examines financial management and accounting aspects of doing business in global markets. Applies international financial management theories to problems of trade finance, direct foreign investment, international project finance, reduction of risks unique to international finance. Also examines international investment and roles of major international financial markets and institutions. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Explores savings and investment strategies, including stocks, bonds, mutual funds and real estate within the framework of human resources management. Other topics include retirement & estate planning, insurance, career opportunities and credit management. (Offered Spring only; sections may be offered as classroom based, hybrid or online courses)

Examines depository institutions and other financial intermediaries, asset management companies, and other financial institutions. Analyzes money and capital markets and the institutions that operate within those markets. Through case studies, exercises, and field research, students face and solve problems faced by mid-level managers of these institutions. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Theory of prices and markets; industrial organization; innovation and growth; limitations of markets and public policy; income distribution; and contemporary problems of labor and business, including issues of equity, diversity, and ethics from a stakeholder perspective. (Offered every semester; sections may be offered as classroom-based, hybrid, or online courses.)

Explores foundations of ethical reasoning, including cross-cultural and transnational implications. Knowledge areas include corporate social responsibility; impact of technology, economics, law, politics, and culture on ethical behavior; environmental issues; and employee-employer relations. Abilities to apply include development of ethical norms and ways to act consistent with them; positive regard for multiple perspectives; and awareness of one's beliefs and ability to communicate them. Students engage in 30 service hours. Satisfies upper-division service learning requirement. (Offered only as interest warrants.)

Analyzes and simulates a hotel/resort operation's major departments, including general and administration, engineering, rooms, food and beverage, sales and marketing, and sports and activities. Student competencies include written analyses and on-site learning opportunities. Replaces BUS 309 requirement for hotel/resort concentration. (Offered only in Fall, as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Analyzes and applies the principles of sales, advertising, and public relations to hotel/resort operations. Project-based. Includes problem solving and solution techniques applied to factors that impact the sales, advertising, and public relations of the hotel/resort industry. (Offered in Spring as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Principles and applications of accounting for assets, liabilities, and equity. Preparation of balance sheets. Measurement of income. Develops in-depth understanding of accounting and report preparation, and expects students to understand the ethical and business implications of various reporting requirements. Requires use of spreadsheet software. (Offered in Fall, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Principles and applications of accounting expenses. Preparation and utilization of income statements and statements of cash flow. Analysis of financial statements and supporting accounting data. Requires use of spreadsheet software. (Offered in Spring, as interest warrants.)

Focuses on the Federal tax laws for individuals and most small businesses. Analyzes Federal tax form 1040 with its supporting schedules and forms. Teaches students how to make tax-planning decisions for themselves, their families, their businesses, and perhaps, their clients. Covers legal requirements and ethical dilemmas encountered through tax reporting options. (Offered in Fall, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Studies a particular topic in the major. May be repeated for credit when topics vary. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member and major advisor prior to registration. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context. (Offered in Fall, as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Examines the global marketing environment, the differences and similarities in societies and cultures with regard to the legal and ethical implications of marketing strategies, developing global readiness, and global marketing strategies. Each student engages in a specific country's market analysis, developing marketing strategies and marketing of a specific product or service. (Offered in Fall, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Covers the principles and practices of managing a not-for-profit organization. Knowledge areas include strategic planning, human resource management, ethics and social responsibility, volunteer development, and influences of multiple stakeholders. Students examine actual practices of community organizations in education, health care, social services, and the arts. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Examines the complex agribusiness policy and regulatory environment. Students survey governmental policies and regulations, and analyze their effect on local agribusiness. Explores the process by which policies and regulations are made and enforced. Students address specific ethical and stakeholder issues such as water and land use, pesticides, food and worker safety. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Starts from final product sales and works backwards through the distribution system, shipping, processing, growing, and supply of seeds, fertilizers, and other inputs. Addresses issues of domestic and global outsourcing, risk management, quality assurance, ethical issues, and customer relations. Explores the role of new technologies and service providers. (Offered only as interest warrants; sections may be offered as classroom-based; hybrid, or online courses.)

Examines venture formation and growth following completion of a business plan. Focuses on ongoing marketing, accounting, financial, and human resource management issues. Students examine startup and growth management issues faced by real-life ventures, and meet with entrepreneurs, and investors. Students also receive guidance on approaching potential sources of capital. (Offered only in Spring, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Analyzes the economics of agribusiness operations, and identifies all the potential sources of financing. Performs financial analysis of agricultural projects, using the same methodology as top agricultural leaders in the region. Evaluates various credit and capital market alternatives in terms of their likely financial impacts on borrowers. Interact directly with providers of financing. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Explores emerging business models in electronic commerce. Looks at issues surrounding management of e-businesses. Studies social and ethical problems surrounding e-commerce such as security-authentication, privacy-encryption, and safeguarding of intellectual property rights. Explores current practices in e-shopping, distribution, and collaboration; and emerging global issues. (Offered in Spring, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Investigates models of designing an electronic commerce initiative, a crucial channel for market expansion. Students gain hands-on experience using the hardware, software, & applications in developing an e-commerce site, & learn ethical & legal responsibilities for data handling. Focuses on learning various technology & design issues, & building a prototype of an e-commerce site. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Introduces the concepts of planning, analysis, & design of modern information systems (IS). Covers structured analysis/design, rapid prototyping techniques, & project management. Investigates the complex nature of IS, the dynamic & iterative nature of the systems development life cycle (SDLC), & the challenges in the socio-technical process of designing & implementing successful IS. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Explores relational database design & implementation using database tools. Discusses data management concepts & terminology currently in practice, fundamentals of relational database management, data sharing, retrieval, data dictionaries, & queries using SQL. Students apply database software to create & query databases to solve real-world problems, including ethical & privacy issues. (Offered in Fall, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Focuses on quality customer service: what it is and how to deliver it, in any service-providing setting. Integrates various disciplines such as human-resources, ethical decision making, policy formation, and marketing. Students utilize conceptual, analytical and data skills, first by observational data collection, and second by survey data collection in a service organization. (Offered in Spring, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Internship in a hospitality-related organization under the direction of a faculty member. Faculty member helps students clarify internship learning outcomes, potential hotel/resorts sites, and internship agreements. The faculty member mentors throughout the internship. The student must prepare an internship application and an approved learning outcomes proposal before registering. (Offered only as interest warrants; sections may be offered as course-based, hybrid, or online courses.)

Roles and responsibilities of independent auditor. Generally accepted auditing practices and standards; professional ethics. Auditing procedures, planning the audit, work paper preparation, report writing, rendering an opinion on financial statements. Requires use of spreadsheet software. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Technical, ethical, and policy aspects of operational auditing. Effectiveness of audits in the for-profit and not-for-profit sectors. Issues in operational auditing and case studies of how those issues have been addressed. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Concentrates on the underlying theory and application of business combinations, consolidated financial statements, foreign currency transactions, partnerships, segment and interim reporting, SEC reporting, accounting for non-profit organizations and estates and trusts. Explores current FASB and GASB rulings as well as the Sarbanes-Oxley Act, and ethical/legal issues on account reporting. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid or online courses.)

Focuses on management concepts and practices across the cultures and geographic boundaries; the impact of multinational corporations (MNCs) on the global economy; comparative leadership studies; global competitive strategies; intercultural communication; political risk analyses; negotiations; human resources across the cultures; and ethics and social responsibility. (Offered in Spring, as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Studies a particular topic in the major. May be repeated for credit when topics vary. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member and major advisor prior to registration. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Faculty helps students clarify internship objectives, identify internship sites, and negotiate internship agreements. Faculty mentors throughout the internship. As a matter of school policy, except in highly unusual situations, only paid internships are accepted. Student prepares internship proposal and secures approval from appropriate faculty member prior to registration. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Capstone course integrating all BUS core courses into strategic analysis case, simulation, and/or applied research project. Describes strategic management theory and practice, strategy formulation process, and implementation and evaluation activities. (Offered every semester; sections may be offered as classroom-based, hybid, or online courses.)

Capstone course integrating all BUS core courses into design of strategic analyses. Describes strategic management process, strategy formulation, strategy implementation, and evaluation activities. Explores why good ethics is good business. Involves action research project, domestic and international cases, and/or computer applications. (Offered every semester.)

Studies a particular topic in the major. May be repeated for credit when topics vary. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses.)

Graduate level independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member and graduate advisor prior to registration. (Offered only as interest warrants; sections may be offered as classroom-based, hybrid, or online courses. )

Introduction to e-commerce, information technology for businesses, and research methodology. Cross-listed as CST 600. (Offered Fall semester.)

Students become familiar with microeconomic as well as macroeconomic concepts relevant to managerial decision making. Topics may include: demand and supply analysis; consumer demand theory; production theory; price discrimination; perfect competition; externalities and public goods; risk aversion and risk sharing; hidden information and market signaling; moral hazard and incentives; rudimentary game theory; oligopoly; reputation and credibility; and transaction cost economics.

Explores important issues shaping the IT systems that characterize contemporary organizations in the digital world. Introduces the basic system components found in most IT environments, predominant issues and factors pertaining to technology adoption and use at the enterprise level, and trends in emerging information technologies and their impact on organizations. (Offered Fall semester.)

Follows the Project Management Institute model with a focus on IT-related projects. Covers basic project frameworks such as scope, time, cost, quality, human resources, communications, risk, and procurement. Discusses management skills required to lead a team to successful completion of projects. Applies the business enterprise model to architectural design and to project, program, and product management. Provides hands-on practice with industry-level PM software and covers several case studies. (Offered only as interest warrants.)

Students gain an understanding of today's global economy and the people, institutions, and environmental elements that underlie international and global commerce. Students focus on the world economy and its impact on local business (whether of not the business is actually thought of as a global business) as well as becoming an educated citizen who understands the major issues impacting the global economy. Students will also gain an understanding of organizational sustainability issues as they impact organizations and the economy as a whole. Students are again reminded of diversity issues to further heighten their awareness of key cultural, legal, and political differences between countries and provide them with a framework for understanding, interpreting, and managing national differences.

(Formerly Leadership, Management & Human Relations)

Analysis of electronic commerce systems and technologies to develop viable business models within the context of the strategic needs of the system. Focuses on analysis and assessment of emerging models and strategies, their potentialities and impact on electronic commerce (includes impact on business strategy and ethics), and the development of methodological tools for assessment of their success. (Offered in Spring, as interest warrants.)

Prepares students from Business Administration or other academic programs to pursue technology-based new venture opportunities. Includes opportunity recognition and evaluation; new venture strategies and formation; marketing; stakeholder management; financial management; entrepreneurial finance; and the process of sustaining organizational vision. Students prepare and defend a business plan, and identify sources of financing. If they have a promising opportunity, students receive assistance in approaching potential sources of capital and other resources. (Offered in Spring, as interest warrants.)

Explores individual and organizational behavior in the context of the knowledge-based company environment, including structures, processes, and systems. Includes communication, group dynamics, organization change and development, conflict and conflict resolution, multicultural diversity, ethics, leadership, and decision making. Abilities to apply include communication skills, decision making, problem solving, and teamwork, including understanding of cross-cultural differences. (Offered in Spring, as interest warrants.)

Provides both the strategic and technical essentials of designing, developing, and managing an e-Commerce initiative. Surveys the landscape of e-Commerce technologies and how businesses employ them to gain competitive advantages. Covers technology and design issues while providing hands-on experience as students step through the process of designing and developing a functional prototype of an e-Commerce site. Explores issues and practices of management related to maintaining the e-Commerce site. (Offered Fall semester.)

Examines database design and implementation using relational database management system tools. Discusses data management concepts and terminology currently in practice in the business world, including data and database administration, fundamentals of database management systems and models (network, hierarchical and relational), data sharing, retrieval, data dictionaries, data proliferation, data integrity, and queries using SQL. (Offered as interest warrants.)

Assesses strategic implications of adopting new technologies and enabling transformational change at the enterprise level in our knowledge-based economy. Covers creating business value through IT, assessing and managing risk, measuring financial value and risk of IT adoption, managing disruptive technologies, managing technology innovation, positioning the CIO in enterprise leadership and strategy management, marketing innovative products in a global economy, and assessing enterprise implications of technology trends. (Offered Spring semester.)

Students develop the ability to read, understand, and use corporate financial statements and published accounting reports. Students become familiar with alternative costing methods and gain an understanding of how cost information can be used for decision making. Students examine both financial and non-financial performance measures for evaluating business strategies and business unit success. Students prepare and analyze financial statements and financial projections for an investment, a corporation, and/or a proposed project. Students identify and evaluate sources of financing for new and existing ventures.

The overall general management of a business is considered by developing a detailed business plan. Students analyze, study, and create business policy and strategies. Students are concerned with the strategic directions of a firm, its organizational design as well as the manner in which the organization progresses into the future with regard to leadership succession and organizational growth. Students should develop a perspective of the general manager's role and responsibilities in various types of organizations. Organizational structure and strategy are examined are a major focus as is the culture, and an understanding of how the organization relates to the industry that its a part of in addition to its competitive environment. Students should pay special attention to how globalization and cultural diversity affects the competitive dynamics of today's firms.

A capstone contributes to the disciplines or the professions by adding to technical/professional knowledge or by providing an original application of technical/professional knowledge in both management and information technology disciplines. Examples include a field study, a project, applied research, or a professional article of publishable quality. Students also master basic principles of strategic planning, including stakeholder management. Cross-listed as CST 699. (Offered Spring semester.)