Total credits: 128
Credits in the major: 56
You officially begin the major by enrolling in the BUS 300 Major ProSeminar where you work with the instructor to create or revise your Individual Learning Plan. That ILP maps out how you will achieve each of the Major Learning Outcomes designated below by successfully completing the listed courses or alternative assessment options. You conclude the major by completing your Capstone, a publicly presented project that displays your cumulative learning in the major. [Learn more at CSUMB.EDU/capstone].
MLO 1 Leadership and management skills including ability to ~ contribute to organizational effectiveness ~ manage innovation and change ~ exercise leadership effectively ~ inspire, motivate, and empower others ~ use time and other personal assets productively
MLO 2 Marketing skills including ability to ~ analyze markets and competition ~ develop and use marketing information systems ~ produce a marketing plan ~ use the Internet to improve the value chain
MLO 3 Finance skills including ability to ~ prepare and analyze financial statements and projections ~ analyze a proposed project or investment ~ identify and evaluate sources of financing
MLO 4 Information technology skills including ability to ~ identify and analyze an organization's information needs ~ design and implement database systems to meet needs ~ use information technology to support effective decision making ~ recognize and use technology trends to start or expand entrepreneurial or intrapreneurial ventures ~ use the Internet to disseminate information
MLO 5 Operations management skills including ability to ~ improve operational productivity of an enterprise ~ improve strategic decisions ~ consistently deliver quality products and services which satisfy customer needs
MLO 6 Entrepreneurship/intrapreneurship skills and attitudes including ability to ~ recognize and evaluate opportunities ~ envision and launch new initiatives ~ assess and continuously improve performance
BUS 300 Major ProSeminar (2 credits, generally concurrent with Reading, Writing, and Critical Thinking for Business II)
development of Individual Learning Plan
BUS 304 Reading, Writing, and Critical Thinking for Business II (4 credits, generally concurrent with Major ProSeminar)
BUS 305 Principles of Management (4 credits)
BUS 306 Fundamentals of Marketing (4 credits)
BUS 307 Finance (4 credits)
BUS 308 Computer Information Systems (4 credits)
BUS 309 Principles of Operations Management (4 credits)
BUS 310 Entrepreneurship (4 credits)
BUS 499 Strategic Management/Senior Capstone (4 credits)
As an integral part of the core curriculum, majors also select 22 credits of electives and courses that satisfy Service Learning, Culture and Equity, and upper-division University Learning Requirements (ULRs).
Revised 3/10/05