Students develop problem solving, critical thinking, and research skills using business-computing tools. Topics covered: research, analysis, and communication using campus software and hardware tools and the Internet. Uses software for searching Internet and library resources (ethical use of materials), image manipulation, file transfer, archiving and storage, word processing, spreadsheet analysis, and presentation development. Includes in-depth work with spreadsheets, employing simple algebraic equations and what-if analysis.
Units: 1 — 4
Introduction to economics; analysis and theory of national income; money and banking; public finance and taxation; and international trade. Primary concentration on market-based systems and the United States economy. Students reflect upon how global and national monetary policy impacts business and society.
Units: 3 — 3
This course applies economics as a social science to understand the structure and functioning of the U.S. economy. We examine the institutions that make up the economy and macroeconomic concepts for understanding the economy, from fluctuations of the business cycle through determinants of economic growth and decline. Through service learning in a local community, students examine issues of personal identities, social responsibility, and skills to develop equitable communities.
Units: 5 — 5
Theory of prices and markets; industrial organization; public policy; income distribution; and contemporary problems of labor and business, including issues of equity, diversity, and ethics from a stakeholder perspective.
Units: 3 — 3
Accounting principles and concepts essential to an understanding of the role of accounting in the collection, interpretation, use, and reporting of business data. While attention is given to the uses of accounting data by investors, emphasis is on the needs of management and the limitations and usefulness of accounting data for purposes of planning and controlling business activities. Students reflect on the ethical and compliance requirements for financial reporting. (Offered classroom-based, hybrid or online.)
Units: 3 — 3
Provides an overview of mathematics skills and elementary statistical procedures used in business applications and applied research settings. Places special preparatory emphasis on quantitative reasoning skills. Develops proficiency in the use of data in tables, graphs, and elementary descriptive statistical applications; linear correlation and regression models; probability theory and probability distributions; hypothesis testing and statistical inference. (Prereq: Exclude First Time Freshman)
Units: 3 — 3
Explores uses of accounting data. Covers budgeting & profit planning, cost-volume-product relationships, principles and purpose of accounting information systems, designing and using internal cost control systems, identifying and tracking product costs, cost standards and variance analysis, and reporting for decision making. Develops an understanding on the creation and impact of accounting information systems on business decisions, ethics and strategy. (Offered classroom-based, hybrid or online) (Prereq: BUS 203: Financial Accounting (3 units))
Units: 3 — 3
Examines the principles of law as they apply to everyday business, including ethical-social responsibility. Legal topics include forms of business entities, legal issues, corporate governance, shareholders, board of directors & officers, mergers, issuance of securities & taxation. Other legal subjects include contracts, torts and real property. (Offered class-based, hybrid, online) (Exclude First Time Freshman)
Units: 2 — 2
Provides students foundational data analysis skills - how to model and solve analytical problems using Microsoft Excel and statistics to support business decisions. Topics include effective cell referencing, if-then modeling, built-in functions (statistical, financial, lookup, logical), chart design, transferring data across applications, and PivotTables. (In-class, hybrid, or online format). [(Prereq: (MATH 115: Finite Mathematics (4 units) or MATH 130: Precalculus (5 units)) or GE Area B4]
Units: 2 — 2
Students explore their professional aspirations and ethical values. They develop respect for multiple perspectives through community reflections. Students finalize individual learning plans. They integrate business concepts with Service Learning components. This learning takes place in the context of community development in the Monterey County area with a minimum of 30 service hours. (Offered classroom-based, hybrid, or online.) (Prereq: Junior or Senior Standing)
Units: 4 — 4
Students develop an Individualized Learning Plan that will guide their learning experiences at CSUMB and their continuing professional development. (Offered classroom-based, hybrid or online courses.) [Prereq: (BUS 201: Macro Economics (3 units) and BUS 203: Financial Accounting (3 units)) and (GE Areas A1 and A2 and A3) and (Junior or Senior Standing)]
Units: 2 — 2
Students explore concepts of culture and cultural identity, differential power relationships among cultural groups, and ways to achieve greater equity and social justice. Students explore ethical dilemmas which occur when business and personal perspectives differ from that of community stakeholders. They do so in the context of community development in the Monterey region. As an integral aspect of learning, students work with a community nonprofit organization and reflect on that experience. [Prereq: (BUS 300: Major ProSeminar (2 units) and BUS 304: Business Communication, Ethics, and Critical Thinking (4 units)) and (Junior or Senior Standing) or (Coreq: BUS 300: Major ProSeminar (2 units) and BUS 304: Business Communication, Ethics, and Critical Thinking (4 units))]
Units: 6 — 6
Enables upper division students to acquire & demonstrate critical thinking & business writing & speaking skills. Examines ethical & socially responsible behavior through case studies. Students learn & demonstrate empathetic written & oral communication skills, problem-solving strategies, & analytical skills applicable to real world business issues & events. (Offered: class-based or hybrid.) [Prereq: (GE Areas A1 and A2 and A3) and (Junior or Senior Standing)]
Units: 4 — 4
Concepts of management including managerial roles, organizational and team dynamics, leadership and motivation, decision making, ethical and legal issues, and communication. Individually and in teams, students explore how organizations do or do not function effectively in international and multicultural contexts. Students also develop management plans as part of multi-course business planning process. (Offered classroom-based, hybrid or online.) (Prereq: Upper Division Standing)
Units: 4 — 4
Market opportunity identification, market & competitive analysis, consumer behavior measurement & analysis, use of marketing tools, strategic market planning & program development, organization & management of marketing & distribution value chain, product management, ethical & legal aspects of marketing along with corporate social responsibility, & applications of Internet marketing are studied. (Offered classroom-based, hybrid or online.) [Prereq: GE Area B4 and (Upper Division Standing)]
Units: 4 — 4
Emphasizes the entrepreneur/manager raising funds at minimal cost and risk, and the allocation of those funds to increase shareholders' wealth and company value. Encompasses financial statements, time value of money, bond/stock valuation, cost of capital, and related subjects. Develops both the skills and ability to understand the impact of financial decision making to business and its stakeholders. Stresses ethical financial reporting. [Prereq: (BUS 203: Financial Accounting (3 units) or Financial Accounting) and (BUS 205: Managerial Accounting (3 units) or Managerial Accounting) and (Upper Division Standing)]
Units: 4 — 4
Designing Information Systems by applying quantitative and analytical concepts for decision making in business using advanced tools such as nested IFs, macros, database functions, VBA procedures, data visualization, and SAS. Students analyze data to create business intelligence by implementing complex spreadsheet-based information systems. (In-class, hybrid, or online format). (Prereq: BUS 204: Business Statistics (3 units) and BUS 299: Business Analytics Fundamentals (2 units))
Units: 4 — 4
Emphasizes interrelationships between operations, marketing, & finance. Major topics covered include decision making, strategy in a global environment, capacity planning & production, quality concepts, statistical process control (SPC), human resources, J I T, inventory control, & MRP. Students organized into teams to write & present a semester case study on a contemporary topic. Classroom-based, hybrid or online. [Prereq: (BUS 299: Business Analytics Fundamentals (2 units) and BUS 204: Business Statistics (3 units) and BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Focuses on the entrepreneurial process, opportunity recognition, entry strategies, market opportunities, business plan creation, financial projections, venture capital, debt & other forms of financing, external assistance for startups & small businesses, legal, tax, & ethical issues, intellectual property, franchising, & entrepreneurship economics. Internet & eCommerce examples are provided. (Offered classroom-based, hybrid or online.) [Prereq: (BUS 300: Major ProSeminar (2 units) or BUS 300S: Business Ethics in Action (4 units)) and (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units) and BUS 306: Fundamentals of Marketing (4 units) and BUS 307: Finance (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Explores operational systems in service industries such as banking, hospitality, financial services, and telecommunications. This course is also applicable to nonprofit organizations. Examines the customer service delivery, internal processes, and operational principles that govern service-based industries and nonprofit organizations. May be taken in place of BUS 309: Principles of Operations Management (4 units) or BUS 312: Principles of Sustainable Hospitality Management (4 units). Classroom-based, hybrid or online course. [(Prereq: (BUS 299: Business Analytics Fundamentals (2 units)) and (BUS 300: Major ProSeminar (2 units) or BUS 300S: Business Ethics in Action (4 units) or HOSP 300: Issues & Ethics in Sustainable Hospitality Mgmt (2 units)) and (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units)) and (BUS 305: Principles of Management (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Focuses on sustainable hospitality operations management. Emphasizes delivery of quality customer service. Students engage in data collection and choose a specific hospitality operation for an in-depth analysis. Topics include strategic decision-making, product and service delivery, forecasting, budgeting, measuring operational and employee performance, ethics, and technology. (Offered classroom-based, hybrid or online courses.) [Prereq: BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Integrated Marketing Com are explored by creating a new product. Develops marketing communication plans that include traditional methods such as advertising, sales promotion, public relations, direct marketing, and product placements as well as current social media platforms such as Facebook, Twitter, blogs, mobile marketing, location marketing, etc. Examines marketing communications over the product life cycle. (In-class, hybrid, or online format). [Prereq: BUS 306: Fundamentals of Marketing (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Focuses on marketing as applied to service businesses. Topics include marketing a service vs. a manufactured product; marketing (planning, pricing, research, segmentation); customer loyalty; distribution channels; & advertising. Students identify a service industry, develop a marketing plan including situational & SWOT analyses, & action plans with success measures from a legal & ethical perspective. (Offered classroom-based, hybrid or online.) [Prereq: BUS 306: Fundamentals of Marketing (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Examines human resource management challenges confronting decision making in a rapidly challenging global environment. Focuses on motivation, cross-cultural communication, ethics, recruitment, selection, compensation, benefits, health and safety in the workplace, legal requirements and limitations, affirmative action, and career development. (Offered classroom-based, hybrid or online.) [Prereq: BUS 305: Principles of Management (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Explores individual & organizational behavior within an institution's environment. Includes personality, group dynamics, organization change, conflict resolution, multiculturalism, ethics, leadership, & motivation. Applies skills in communication, decision making, problem solving, teamwork, handling ambiguity, taking initiative, and interpersonal sensitivity, such as cross-cultural differences. (Offered classroom-based, hybrid or online courses.) [Prereq: BUS 305: Principles of Management (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Students explore international variation in how business is conducted, focusing on a specific country or region while also drawing comparisons to other areas. Topics include political and regulatory contexts, culture, business practices, socio-economic conditions, and other institutional factors. Students develop competencies in doing business across international contexts. (In-class, hybrid, or online format). [(Prereq: (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units)) and (Junior or Senior Standing)]
Units: 2 — 6
This course examines financial aspects of firm decisions; presents theoretical underpinings for financial management, together with quantitative techniques used to analyze financial questions. Covers financial analysis and planning; valuation methods; determination of required return; effect of capital structure decisions; funding alternatives; and corporate risk management. (Classroom-based, hybrid or online format). [(Prereq: (BUS 307: Finance (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
The course presents procedures and tools necessary to determine value and analyze risk/return characteristics of equity, fixed income securities, and alternative individual investments. Furthermore, it emphasizes responsible decisions and provides background for portfolio analysis and investment valuation. Although the ultimate objective of the course is to develop a conceptual/theoretical and applied background for investment decisions, emphasis will also be put on practical applications. (Prereq: Junior or Senior Standing)
Units: 4 — 4
Provides an integrated view of int'l financial markets and the mgmt of multinational firms. Introduces students to markets for spot currency transactions, currency forwards, options, and swaps. Students learn tools for valuing instruments traded in these markets. Course focuses on the opportunities and challenges these markets present to multinational managers attempting to manage exposure to exchange rates, raise capital in int'l capital markets, and evaluate int'l capital budgeting projects. [Prereq: BUS 307: Finance (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Explores savings and investment strategies, including stocks, bonds, mutual funds and real estate within the framework of human resources management. Other topics include retirement & estate planning, insurance, career opportunities and credit management. (Offered classroom-based, hybrid or online) [Prereq: (BUS 203: Financial Accounting (3 units) and BUS 305: Principles of Management (4 units)) and GE Area B4 and (Junior or Senior Standing)]
Units: 4 — 4
Examines depository institutions and other financial intermediaries, asset management companies, and other financial institutions. Analyzes money and capital markets and the institutions that operate within those markets. Through case studies, exercises, and field research, students face and solve problems faced by mid-level managers of these institutions. (Offered classroom-based, hybrid, or online) [Prereq: BUS 307: Finance (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Theory of prices and markets; industrial organization; innovation and growth; limitations of markets and public policy; income distribution; and contemporary problems of labor and business, including issues of equity, diversity, and ethics from a stakeholder perspective. (Offered classroom-based, hybrid, or online) (Prereq: Junior or Senior Standing)
Units: 4 — 4
Analyzes and applies the principles of sales, advertising, and public relations to hotel/resort operations. Project-based. Includes problem solving and solution techniques applied to factors that impact the sales, advertising, and public relations of the hotel/resort industry. (Offered classroom-based, hybrid, or online) [Prereq: (BUS 306: Fundamentals of Marketing (4 units) and BUS 312: Principles of Sustainable Hospitality Management (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Introduces the fundamentals of risk management and trading, pricing, purchasing and procurement in the agricultural sector. Structure of financial commodity and produce markets and commonly used strategies such as hedging, and futures & options strategies, to manage risk are presented. Application of such strategies to manage financial risk and commodity/produce trading are simulated in the classroom environment. (Classroom-based, hybrid or online course). [(Prereq: (BUS 204: Business Statistics (3 units)) and (BUS 358: Principles of Microeconomics (4 units) or Microeconomics Equivalent) and (Junior or Senior Standing)]
Units: 4 — 4
Principles and applications of accounting for assets, liabilities, and equity; preparation of balance sheets; & measurement of income. Develops in-depth understanding of accounting and report preparation, and expects students to understand the ethical and business implications of various reporting requirements. Requires use of spreadsheet software. (Offered classroom-based, hybrid, or online) [Prereq: (BUS 203: Financial Accounting (3 units) and BUS 205: Managerial Accounting (3 units)) and (Upper Division Standing)]
Units: 4 — 4
Principles and applications of accounting expenses. Preparation and utilization of income statements and statements of cash flow. Analysis of financial statements and supporting accounting data. Requires use of spreadsheet software. (Offered classroom-based, hybrid, or online) [Prereq: BUS 383: Intermediate Accounting I (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Focuses on the Federal tax laws for businesses and individuals. Problem-solving is the basis of learning. Textbook problems simulating CPA exam questions are the primary basis of learning. Also covers legal and ethical dilemmas encountered in the practice of tax law and accounting. Course does not cover tax-form preparation. (In-class, hybrid, or online format). [Prereq: BUS 203: Financial Accounting (3 units) and (Junior or Senior Standing)]
Units: 4 — 4
Studies a particular topic in the major. May be repeated for credit when topics vary. (Offeredclassroom-based, hybrid, or online courses.) [Prereq: (BUS 300: Major ProSeminar (2 units) or BUS 300S: Business Ethics in Action (4 units)) and (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units)) and (Junior or Senior Standing)]
Units: 1 — 6
Independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member and major advisor prior to registration. (Offered classroom-based, hybrid, or online.) (Prereq: Junior or Senior Standing)
Units: 1 — 6
An intensive experience in designing a startup business. Participants will develop skills in teamwork and presentation and learn tools for designing a startup business or social enterprise, including business models, prototyping, market validation and feasibility, and pitching the business. In addition to class meetings, the course requires participation in Startup Weekend (typically the first weekend of the semester) and two additional Friday half-day sessions. [Prereq: BUS 310: Entrepreneurship (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
A practical, comprehensive, applied, and managerial approach to both quantitative and qualitative marketing research. Explores a step-by-step framework to defining problems, understanding ethical research considerations, preparing a research design and sampling, information gathering, interpretation, and analysis and report preparation in a domestic and international context. (Offered classroom-based, hybrid or online.) [Prereq: BUS 306: Fundamentals of Marketing (4 units) and GE Area B4 and (Junior or Senior Standing)]
Units: 4 — 4
Developing selling and communications skills is critical for business professionals. The course explores how to build and maintain mutually beneficial relationships among various organizational forms, customers, investors and stakeholders. This is a hands-on course that includes role-playing, presentations and guest speakers. The course addresses how to improve sales force effectiveness using analytic tools, and issues in recruiting, training, motivating, compensating and retaining salespeople. [(Prereq: (BUS 306: Fundamentals of Marketing (4 units)) and (GE Area B4)]
Units: 4 — 4
Examines the global marketing environment, the differences and similarities in societies and cultures with regard to the legal and ethical implications of marketing strategies, developing global readiness, and global marketing strategies. Each student engages in a specific country's market analysis, developing marketing strategies and marketing of a specific product or service. (Offered classroom-based, hybrid, or online courses.) [Prereq: BUS 306: Fundamentals of Marketing (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Social entrepreneurship is a rapidly developing field in which business and nonprofit leaders design and grow financially sustainable enterprises that meet societal needs. As the lines blur between nonprofit organizations, government agencies, and businesses, it is critical to understand emerging opportunities and challenges in this interdisciplinary field. This introductory course draws heavily from case studies, guest lectures, speaker experiences, and student inquiry and presentations. [Prereq: BUS 310: Entrepreneurship (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Covers the principles and practices of managing a not-for-profit organization. Knowledge areas include strategic planning, human resource management, ethics and social responsibility, volunteer development, and influences of multiple stakeholders. Students examine actual practices of community organizations in education, health care, social services, and the arts. (Offered as classroom-based, hybrid, or online courses.) [Prereq: BUS 305: Principles of Management (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Examines the complex agribusiness policy and regulatory environment. Students survey governmental policies and regulations, and analyze their effect on local agribusiness. Explores the process by which policies and regulations are made and enforced. Students address specific ethical and stakeholder issues such as water and land use, pesticides, food and worker safety. (Offered classroom-based, hybrid, or online.) (Prereq: Upper Division Standing)
Units: 4 — 4
Provides an introduction to principles of supply chain management, risk, and uncertainty associated at different stages of supply chain, inventory management, and material resource planning. Analytical tools are provided to optimize a part of, or the whole, supply chain. Traditional agricultural and sustainability approaches are used to explore the interplay between domestic and global supply chain management issues. Classroom-based, hybrid or online courses. [(Prereq: (BUS 204: Business Statistics (3 units)) and (BUS 358: Principles of Microeconomics (4 units) or Microeconomics equivalent) and (BUS 309: Principles of Operations Management (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Introduces key issues in agricultural strategy and marketing, including market structure, performance measures, strategic positioning and market dynamics. Competitive analysis of agribusiness and food/fruit/vegetable markets in terms of dynamics of pricing, entry/exit, and strategic commitment are presented. Classroom-based, hybrid or online courses. [(Prereq: (BUS 358: Principles of Microeconomics (4 units) or Microeconomics equivalent) and (Junior or Senior Standing)]
Units: 4 — 4
Introduce students to the concepts of the intermodal transportation of produce and commodities using advanced analytical tools such as SAS, @risk and GIS (ArcMap etc). Application of shipping, logistics, fleet and warehouse management tools to perishable commodities such as fruits and vegetables. Classroom-based, hybrid or online courses. [(Prereq: (BUS 204: Business Statistics (3 units)) and (BUS 358: Principles of Microeconomics (4 units) or Microeconomics equivalent) and (SBS 361: Introduction to GIS (3-4 units) and SBS 361L: Introduction to GIS Lab (1-2 units)) or (SBS 371: Applications/GIS/Soc/Scie/Busi (2-4 units) or ENVS 332: Intro to GIS/GPS (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Examines venture formation and growth following completion of a business plan. Focuses on ongoing marketing, accounting, financial, and human resource management issues. Students examine startup and growth management issues faced by real-life ventures, and meet with entrepreneurs, and investors. Students also receive guidance on approaching potential sources of capital. (Offered classroom-based, hybrid, or online.) [Prereq: (BUS 307: Finance (4 units) and BUS 310: Entrepreneurship (4 units)) and (Coreq: BUS 310: Entrepreneurship (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Course provides an advanced treatment of investments in the field of fixed income analysis. Topics include analyses of different bond types (zero-coupon, bullets, annuities, etc), accrued interest, day-counting rules (money market and bond market conventions), yield to maturity and bond returns, term structure of interest rates, interest rate sensitivity of fixed income securities, and managing interest rate risk. Spreadsheet modeling introduced. Course includes student presentations. (Prereq: BUS 353: Advanced Financial Management (4 units))
Units: 4 — 4
Analyzes the economics of agribusiness operations, and identifies all the potential sources of financing. Performs financial analysis of agricultural projects, using the same methodology as top agricultural leaders in the region. Evaluates various credit and capital market alternatives in terms of their likely financial impacts on borrowers. Interact directly with providers of financing. (Offered classroom-based, hybrid, or online.) [(Prereq: (BUS 305: Principles of Management (4 units) and BUS 306: Fundamentals of Marketing (4 units) and BUS 307: Finance (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Introduces financial analysis for enterprises operating within agribusiness. Focuses on the time value of money, ethical financial reporting, financial statement analysis, agribusiness company valuation, financing, cost of capital and related subjects. Encompasses opportunity costs, capital budgeting, financial risk for the firm, and measures to mitigate and manage risk using various strategies. Classroom-based, hybrid or online courses. [(Prereq: (BUS 205: Managerial Accounting (3 units) or Managerial Accounting equivalent) and (Junior or Senior Standing)]
Units: 4 — 4
New technologies such as social media, big data analytics & Internet of Things are impacting the digital organizations. Students develop understanding of these technologies using tools such as SAS, IBM Watson, HTML5, web design & analytics that provide strategic advantages & explore issues such as security, privacy, encryption, & ethical issues. (Classroom-based, hybrid, or online.) New technologies such as social media, big data analytics & Internet of Things are impacting the digital organizations. Students develop understanding of these technologies using tools such as SAS, IBM Watson, HTML5, web design & analytics that provide strategic advantages & explore issues such as security, privacy, encryption, & ethical issues. (Classroom-based, hybrid, or online). [(Prereq or Coreq: BUS 308: Information Systems for Decision Making (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Investigates models of designing an electronic commerce initiative, a crucial channel for market expansion. Students gain hands-on experience using the hardware, software, & applications in developing an e-commerce site, & learn ethical & legal responsibilities for data handling. Focuses on learning various technology & design issues, & building a prototype of an e-commerce site. (Offered classroom-based, hybrid, or online courses.) [Prereq: (BUS 308: Information Systems for Decision Making (4 units) and BUS 363) and (Junior or Senior Standing)]
Units: 4 — 4
Introduces the concepts of planning, analysis, and design of modern information systems (IS). Covers structured analysis/design, rapid prototyping techniques, and project management. Investigates the complex nature of IS, dynamic and iterative nature of systems development life cycle (SDLC), and the challenges in the socio-technical process of designing and implementing successful IS. (Offered in-class, hybrid, or online.) [(Prereq or Coreq: BUS 308: Information Systems for Decision Making (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Business Analytics (BA) refers to the use of technologies to collect & analyze complex info about an organization for data-driven decision making. BA helps in strategic & operational decision making by improving performance, optimizing customer relations, & monitoring business activity. Course provides an understanding of the BA capabilities using SAS for data visualization, decision support, text analytics, ethics, & other topics. (In-class, hybrid, or online format). [(Prereq or Coreq: BUS 308: Information Systems for Decision Making (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Explores relational database design & implementation using database tools. Discusses data management concepts & terminology currently in practice, fundamentals of relational database management, data sharing, retrieval, data dictionaries, & queries using SQL. Students apply database software to create & query databases to solve real-world problems. Covers ethical issues such as DB security and privacy. (In-class, hybrid, or online format). [Prereq: (BUS 308: Information Systems for Decision Making (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
This course examines the concepts, theories, and practice of responsible business (People, Ethics, Equity, Planet, and Profit), including how social entrepreneurs create and manage social enterprises and sustainable businesses. Responsible business principles, frameworks, and tools are integrated to design responsible business models, strategies, and activities and are applied to the design, production, commercialization, and marketing of innovative social businesses and products. [Prereq: BUS 310: Entrepreneurship (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Internship in a hospitality-related organization under the direction of a faculty member. Faculty member helps students clarify internship learning outcomes, potential hotel/resorts sites, and internship agreements. The faculty member mentors throughout the internship. The student must prepare an internship application and an approved learning outcomes proposal before registering. (Offered course-based, hybrid, or online.) [Prereq: (BUS 300: Major ProSeminar (2 units) or BUS 300S: Business Ethics in Action (4 units) ) and (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units) and BUS 306: Fundamentals of Marketing (4 units) and BUS 307: Finance (4 units) and BUS 308: Information Systems for Decision Making (4 units) and BUS 310: Entrepreneurship (4 units)) and (BUS 311: Operations Management - Service Organizations (4 units) or BUS 312: Principles of Sustainable Hospitality Management (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
This course helps students learn to design and use accounting systems. Students will create entity-relationship models of accounting systems, depict those systems in flowcharts and business process diagrams, use spreadsheet and database software to analyze and report accounting information, and design, evaluate, and implement internal controls over transaction processing and systems design and implementation. Classroom-based, hybrid, or online. [(Prereq: (BUS 383: Intermediate Accounting I (4 units)) and (BUS 308: Information Systems for Decision Making (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Roles and responsibilities of independent auditor. Generally accepted auditing practices and standards; professional ethics. Auditing procedures, planning the audit, work paper preparation, report writing, rendering an opinion on financial statements. Requires use of spreadsheet software. (Offered classroom-based, hybrid, or online.) [Prereq: (BUS 383: Intermediate Accounting I (4 units) and BUS 384: Intermediate Accounting II (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Technical, ethical, and policy aspects of operational auditing. Effectiveness of audits in the for-profit and not-for-profit sectors. Issues in operational auditing and case studies of how those issues have been addressed. (Offered classroom-based, hybrid, or online.) [Prereq: BUS 482: Audit I (Financial Auditing) (4 units) and (Junior or Senior Standing)]
Units: 4 — 4
Concentrates on the underlying theory and application of business combinations, consolidated financial statements, foreign currency transactions, partnerships, segment and interim reporting, SEC reporting, accounting for non-profit organizations and estates and trusts. Explores current FASB and GASB rulings as well as the Sarbanes-Oxley Act, and ethical/legal issues on account reporting. (Offered classroom-based, hybrid or online.) [Prereq: (BUS 383: Intermediate Accounting I (4 units) and BUS 384: Intermediate Accounting II (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Extends ethical frameworks introduced in prerequisite courses. Students learn how ethical reasoning and the core ethical values of integrity, objectivity, and independence are integrated into the professional practice of accounting. Ethical dimensions of accountability and responsibility are examined at the personal, institutional, and professional levels. (Classroom-based, hybrid or online). [Prereq: (BUS 300S: Business Ethics in Action (4 units) and BUS 304: Business Communication, Ethics, and Critical Thinking (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
Focuses on management concepts and practices across cultures and geographic boundaries; the impact of multinational corporations (MNCs) on the global economy; comparative leadership studies; global competitive strategies; intercultural communication; political risk analyses; negotiations; human resources across cultures; and ethics and social responsibility. (In-class, hybrid, or online format). [Prereq: (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units)) and (Junior or Senior Standing)]
Units: 4 — 4
This project-based course allows students to apply the international business knowledge and skills they acquired in previous courses to a concrete business situation. Examples of experiential learning projects may include consulting projects for a corporate client, developing an international new venture, or participating in an online International Business simulation. (In-class, hybrid, or online format). [(Prereq: (BUS 425: Global Marketing (4 units)) or Coreq: (BUS 425: Global Marketing (4 units))) and (Junior or Senior Standing)]
Units: 4 — 4
Studies a particular topic in the major. May be repeated for credit when topics vary. (Offered classroom-based, hybrid, or online.) (Prereq: Junior or Senior Standing)
Units: 1 — 6
Independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member and major advisor prior to registration. (Offered classroom-based, hybrid, or online.) [Prereq: (BUS 305: Principles of Management (4 units) and BUS 306: Fundamentals of Marketing (4 units) and BUS 307: Finance (4 units)) and (Junior or Senior Standing)]
Units: 1 — 6
Provides a structured work experience. Course faculty must approve objectives, sites & internship agreements. Students work with course faculty throughout the internship. According to BUS school policy only paid internships are accepted. Students must work a minimum of 200 hours during the term. Course faculty approval required. (Offered classroom-based, hybrid, or online). [Prereq: (BUS 304: Business Communication, Ethics, and Critical Thinking (4 units) and BUS 305: Principles of Management (4 units) and BUS 306: Fundamentals of Marketing (4 units) and BUS 307: Finance (4 units)) and (Junior or Senior Standing)]
Units: 1 — 6
Capstone course integrating all BUS core courses into strategic analysis case, simulation, and/or applied research project. Describes strategic management theory and practice, strategy formulation process, and implementation and evaluation activities. (Offered every semester; sections may be offered as classroom-based, hybrid, or online.) [Prereq: BUS 308: Information Systems for Decision Making (4 units) and (BUS 309: Principles of Operations Management (4 units) or BUS 311: Operations Management - Service Organizations (4 units) or BUS 312: Principles of Sustainable Hospitality Management (4 units)) and BUS 310: Entrepreneurship (4 units) and (Junior or Senior Standing)]
Units: 1 — 6
Capstone course integrating all BUS core courses into the design of strategic analyses. Describes the strategic management process, strategy formulation, strategy implementation, and evaluation activities. Explores why good ethics is good business. Involves an action research project, domestic and international cases, and/or computer applications. [Prereq: BUS 308: Information Systems for Decision Making (4 units) and (BUS 309: Principles of Operations Management (4 units) or BUS 311: Operations Management - Service Organizations (4 units) or BUS 312: Principles of Sustainable Hospitality Management (4 units)) and BUS 310: Entrepreneurship (4 units) and (Junior or Senior Standing)]
Units: 1 — 4
Social media is generating vast amounts of structured and unstructured data for organizations at an incredible rate. Data mining techniques are utilized in organizations to store, manage, and analyze this data to get useful and actionable intelligence for decision making. Data mining applications are used widely in marketing, banking, fraud detection, and finance. Topics will include data warehousing, dimensional modeling and data mining. (Offered classroom-based, hybrid, or online.) (Prereq: BUS 468: Business Analytics (4 units))
Units: 4 — 4
Social media technologies generate data which is unstructured in nature and require methodologies that can reveal hidden patterns and meaning. Data visualization can assist organizations in gaining valuable, actionable insight to allow an organization to better communicate and interact with its stakeholders. Topics range from text and stream mining, visualization, Hadoop, social media, NoSQL, GIS,and includes business case studies. (in-class, hybrid, or online format) (Prereq: BUS 468: Business Analytics (4 units))
Units: 4 — 4
Studies a particular topic in the major. May be repeated for credit when topics vary. (Offered classroom-based, hybrid, or online.)
Units: 1 — 6
Graduate level independent study under the direction of a faculty member. The student must prepare a study proposal approved by the appropriate faculty member and graduate advisor prior to registration. (Offered classroom-based, hybrid, or online.)
Units: 1 — 6
Introduction to e-commerce, information technology for businesses, and research methodology. Cross-listed as CST 600: Graduate Proseminar (2-4 units).
Units: 4 — 4
Proficiency in business writing/speaking w/ emphasis on grammar, sentence structure, thought formation, information literacy skills and presentation skills. Assignments emphasize communication in real-world business situations and enable students to strengthen their ability to write/speak effectively in the workplace. Students must apply APA standards for citation and report writing. Students must pass Graduate Writing Assessment Requirement (GWAR) to continue in the MBA Program. (Restricted to MBA Majors Only)
Units: 3 — 3
Students will become familiar with microeconomic as well as macroeconomic concepts relevant to managerial decision making. Topics will include: demand and supply analysis, consumer demand theory, production theory, price discrimination, perfect competition, externalities and public goods, risk aversion and risk sharing, hidden information and market signaling, moral hazard and incentives, rudimentary game theory, reputation and credibility, and transaction cost economics. (Restricted to MBA Majors Only)
Units: 6 — 6
The course is designed to equip students with the principles and the analytical tools of Macroeconomics. Students will investigate the economic concepts of output, income, the nature and role of money; and the impact of government expenditure and taxation on the economy. Students will examine economic theory dealing with the aggregate economic problems of employment, inflation, business cycles and growth. (Restricted to MBA Majors Only)
Units: 3 — 3
The primary goal is to explain and forecast the behavior of consumers and firms under various economic parameters and constraints. Topics include: supply and demand; individual and market demand; consumer behavior, production, cost functions, and competitive and monopolistic markets and strategies. (Restricted to MBA Majors Only)
Units: 3 — 3
The focus of this course is on assisting practitioners in solving business problems using various statistical and research methods. Topics include: basic descriptive and inferential statistics; appropriate interpretation of statistical results as they apply to the real-world presentation of data; research design and data analysis; inferential statistics; normal distribution using the z - test, t - testing, analysis of variance; and simple regression. (Restricted to MBA Majors Only)
Units: 3 — 3
Explores important issues shaping the IT systems that characterize contemporary organizations in the digital world. Introduces the basic system components found in most IT environments, predominant issues and factors pertaining to technology adoption and use at the enterprise level, and trends in emerging information technologies and their impact on organizations.
Units: 4 — 4
Students integrate literature (research & practice), historical perspectives, analytical tools, & theoretical frameworks to design & conduct a market analysis. Students make marketing-related decisions based on identification & analysis of target markets, marketing mix variables, & market feasibility. Students identify & analyze high potential opportunities & develop a plan to exploit those opportunities. Students contribute to the startup or growth of entrepreneurial/intrapreneurial ventures. (Restricted to MBA Majors Only)
Units: 6 — 6
Follows the Project Management Institute model with a focus on IT-related projects. Covers basic project frameworks such as scope, time, cost, quality, human resources, communications, risk, and procurement. Discusses management skills required to lead a team to successful completion of projects. Applies the business enterprise model to architectural design and to project, program, and product management. Provides hands-on practice with industry-level PM software and covers several case studies.
Units: 4 — 4
Students develop an "outside/in" perspective: seeing the United States, U.S.-based companies, and foreign-headquartered multinational corporations from the perspective of multi-varied constituencies around the world. Many of the readings are from Africa to provide the diversity of thought needed to break the barriers of U.S.-centric thinking. International governance structures are highlighted in the course. A two-country negotiation case applies what students have learned. (Restricted to MBA Majors Only)
Units: 6 — 6
Students analyze organizational effectiveness using theories of leadership, management, and organizational behavior. Students study leadership within the context of sensitivity to cross-cultural differences, firm culture, and employee motivation. Students reflect upon their own leadership styles and that of other leaders to determine how to shape their own management practice to improve their effectiveness. Students apply frameworks for thinking strategically about human resources. (Restricted to MBA Majors Only)
Units: 6 — 6
Analysis of digital systems and technologies to develop viable business models within the context of the strategic needs of the system. Focuses on analysis and assessment of emerging models and strategies, their potentialities and impact on digital commerce (includes impact on business strategy and ethics), and the development of methodological tools for assessment of their success. (In-class, hybrid, or online format).
Units: 4 — 4
Prepares students from Business Administration or other academic programs to pursue technology-based new venture opportunities. Includes opportunity recognition and evaluation; new venture strategies and formation; marketing; stakeholder management; financial management; entrepreneurial finance; and the process of sustaining organizational vision. Students prepare and defend a business plan, and identify sources of financing. If they have a promising opportunity, students receive assistance in approaching potential sources of capital and other resources.
Units: 4 — 4
Introduction to the basic concepts and tools of finance. Review of balance sheet and income statement categories. Emphasis on the time value of money, present value calculations, the opportunity cost of capital, the valuation of simple securities, and the evaluation of investment opportunities in a capital budgeting system. (Restricted to MBA Majors Only)
Units: 3 — 3
Explores individual and organizational behavior in the context of the knowledge-based company environment, including structures, processes, and systems. Includes communication, group dynamics, organization change and development, conflict and conflict resolution, multicultural diversity, ethics, leadership, and decision making. Abilities to apply include communication skills, decision making, problem solving, and teamwork, including understanding of cross-cultural differences.
Units: 4 — 4
Students study the importance of innovation for business success. Innovation is analyzed from three perspectives: products, processes, and organizations. Students understand the intricacies of developing new products, processes, and organizations. Students explore how information-based systems are used to address the challenges of adding value to organizations. Principles of operations management are examined to improve strategies, processes, and decision making to meet customer needs. (Restricted to MBA Majors Only)
Units: 6 — 6
Examines database design and implementation using relational database management system tools. Discusses data management concepts and terminology currently in practice in the business world, including data and database administration, fundamentals of database management systems and models (network, hierarchical and relational), data sharing, retrieval, data dictionaries, data proliferation, data integrity, and queries using SQL.
Units: 4 — 4
Assesses strategic implications of adopting new technologies and enabling transformational change at the enterprise level in our knowledge-based economy. Covers creating business value through IT, assessing and managing risk, measuring financial value and risk of IT adoption, managing disruptive technologies, managing technology innovation, positioning the CIO in enterprise leadership and strategy management, marketing innovative products in a global economy, and assessing enterprise implications of technology trends.
Units: 4 — 4
Course examines accounting concepts, the accounting model, measurement processes, financial statements, financial analysis, the accounting cycle, monetary and fixed assets, inventory, current and long-term liabilities and equity structure. Students investigate internal reporting for use in planning and control, in making non-routine decisions and in formulating major plans and policies. Course covers cost-profit relationships, budgets, and standard variance analysis. (Restricted to MBA Majors Only)
Units: 3 — 3
Students: read, understand, & use corp. financial statements & published accounting reports; examine alternative costing methods & how cost information can be used for decision making; explore both financial & non-financial performance measures for evaluating business strategies & business unit success; prepare & analyze financial statements & projections for an investment; create a corporation, and/or a proposed project; and evaluate resources of financing for new & existing ventures. (Restricted to MBA Majors Only)
Units: 6 — 6
As the culminating experience of the MBA program, students integrate the knowledge from earlier courses and apply it in the same manner demanded of business, government, and non-profit general managers. As an experiential learning exercise, students plan, organize, implement, and control a business in a competitive, simulated market. Simulated internal and external data are analyzed to formulate the vision, mission, objectives, strategies, and policies needed to implement a business strategy. (Restricted to MBA Majors Only)
Units: 6 — 6
Studies a particular topic in the major; must have a research component. May be repeated for credit when topics vary (Offered classroom-based, hybrid, or online.) (Credit/No Credit Available)
Units: 1 — 6
Graduate independent study under the direction of a tenure track faculty member. The student must prepare a study proposal approved by the appropriate faculty member and graduate adviser prior to registration. Must have a research component. (Offered classroom-based, hybrid, or online.)
Units: 4 — 6
A capstone contributes to the disciplines or the professions by adding to technical/professional knowledge or by providing an original application of technical/professional knowledge in both management and information technology disciplines. Examples include a field study, a project, applied research, or a professional article of publishable quality. Students also master basic principles of strategic planning, including stakeholder management. Cross-listed as CST 699: Graduate Capstone (1-4 units).
Units: 4 — 4